Privacy Notice
Last updated: June 2026
1. Who We Are
Atravix is a trading name of Sach Capital Limited, a company registered in England and Wales with company number 08869885. Our registered office is at 124 City Road, London, EC1V 2NX, England.
We are the data controller for the personal data collected through this website and the ATRAVIX® platform. If you have questions about this notice or your personal data, contact us at info@atravix.com.
2. What Personal Data We Collect
- Name and email address (when you contact us or register)
- Company name (if provided voluntarily)
- Account credentials and profile information
- Trade decision data entered by you into the platform, including strategy inputs, trade analysis and review notes
- AI-generated outputs produced by the platform based on inputs you provide
- Usage data and interaction logs within the platform
- IP address and technical device information
- Cookie identifiers and preference data
- Payment information (processed by third-party payment providers — we do not store full payment card details)
- Marketing preferences and consent records
3. How We Collect Data
- Directly from you when you register an account, contact us or provide your data voluntarily
- When you use the Atravix® platform and enter trade analysis data
- Automatically through cookies and similar technologies when you visit our website
- From payment processors when a subscription is completed
4. Why We Use Your Data
- To provide, maintain and improve the Atravix® platform
- To generate AI-assisted analytics and reports from your trade inputs
- To respond to your enquiries and support requests
- To manage your account and subscription
- To send you service-related and transactional communications
- To send you marketing communications where you have given separate, explicit consent
- To comply with legal obligations
- To analyse usage patterns and improve our services (with your consent where required)
5. Lawful Bases For Processing
- Contract — processing necessary to provide the platform services you have signed up for, including generating AI-assisted analysis
- Legitimate interests — analysing usage to improve the platform, fraud prevention and security
- Legal obligation — complying with applicable laws and regulations
- Consent — for non-essential cookies, marketing communications and optional data-sharing (where applicable)
6. Cookies and Analytics
We use cookies and similar technologies on our website. Essential cookies are required for the site to function. Analytics and marketing cookies are only used with your explicit consent. Please see our Cookie Policy for full details.
7. Marketing Communications
We will only send you marketing communications if you have given your explicit, separate, optional consent — consent is not bundled into acceptance of these Terms and is not required to register or use the platform. You can withdraw consent at any time by contacting us at info@atravix.com or using the unsubscribe link in any marketing email. We explicitly distinguish transactional emails (account, billing and service messages) from marketing emails.
8. Platform Account Data
Data you enter into the ATRAVIX® platform — including trade decision inputs, strategy data, analysis inputs and review notes — is stored securely and used solely to provide the platform service to you. The platform also generates AI-assisted analytical outputs based on your inputs. We do not use your trade data for marketing, third-party data sales or financial analysis purposes.
9. Payment Data
Payment processing is handled by a third-party payment provider. We do not store full payment card details. The payment provider processes your payment data subject to their own privacy policy and security standards. We receive only confirmation of successful transactions and basic billing information.
9A. AI / LLM Processing
When you use certain platform features (including quick insights, trade validation, AI mentor reports and the strategy generator) the data you enter — including trade inputs and thesis information — may be processed by one or more third-party large language model (LLM) providers to generate AI-assisted analytical outputs. The LLM providers we may use include OpenAI and Google (Gemini).
These providers process the data strictly for the purpose of generating responses for ATRAVIX® and do not collect or use your data to train their own models. The processed data remains subject to the provider's applicable data security and confidentiality commitments for service provision.
We currently rely on data residency in the US and UK. Where processing involves a transfer outside the UK or EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) and that any such data passes through our non-technical sub-processors paired with controlled abidance, before provider connection.
10. Data Sharing and Processors
We do not sell your personal data. We may share data with:
- Technology infrastructure providers (hosting, databases, cloud services)
- Payment processors for subscription billing
- AI / LLM providers (as described in section 9A)
- Analytics service providers (subject to your consent)
- Legal and regulatory authorities where required by law
All data processors are subject to appropriate data processing agreements and UK GDPR-compliant protections.
11. International Transfers
Where data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authority. We will not transfer your data to countries without an adequate level of protection unless such safeguards are in place. See also section 9A for the AI / LLM provider safeguards applying on a case-by-case basis.
12. Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations. Account data is generally retained for the duration of your subscription plus a reasonable period thereafter (typically 12 months after account closure, subject to legal requirements). You may request deletion of your data at any time (subject to legal retention requirements).
Payment transaction data is retained in accordance with the payment processor's applicable retention schedule (typically up to 7 years to comply with financial regulations). AI query logs and outputs are generally stored for as long as they are needed for account/service delivery, and may be aggregated, anonymised for product improvement or deleted in line with governance as determined by our product / legal board limits.
13. Your Rights
Under UK GDPR, you have the following rights:
- Right to access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate data
- Right to erasure — to request deletion of your data in certain circumstances
- Right to restriction — to request that we limit processing of your data
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests or for marketing
- Rights related to automated decision-making — we do not make solely automated decisions with legal or significant effects
To exercise any of these rights, contact info@atravix.com. We will respond to verified requests without undue delay and within the timeframe required by law (usually within one month).
14. How To Withdraw Consent
Where processing is based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal. Contact us at info@atravix.com or use the cookie preference settings on our website.
15. How To Complain
If you are unhappy with how we handle your personal data, please contact us first at info@atravix.com. If you remain unsatisfied, you have the right to complain to the Information Commissioner's Office (ICO).
ICO contact details: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF. Telephone: 0303 123 1113. Website: ico.org.uk
16. Contact Details
Sach Capital Limited (trading as ATRAVIX®) · Company No: 08869885 · 124 City Road, London, EC1V 2NX, England · info@atravix.com
ATRAVIX® is a trading decision intelligence and educational technology platform. It does not provide financial advice, investment advice, personal recommendations, trade signals, execution services or portfolio management. Trading and investing involve risk. You are responsible for your own decisions.